So meta: these ads for Amazon are advertising advertising.
This print flyer was developed for a donor brunch, but needed to be evergreen enough to be useful throughout the year.
Finding new ways to communicate a few messages is a fun challenge, especially when the topic is exotic travel.
I crafted copy that underscores the warm, empathetic, and extremely important messaging of the new website.
For 8ninths, an agency specializing in virtual and mixed reality applications for business, I immersed myself in their work on three different VR projects to write
To promote its most important fundraising events of the year, YWCA needed copy for web, email, social media, and print applications.
Working from the branding agency’s new visuals, headlines, and taglines, I wrote original copy for this landing page announcing Bluetooth SIG’s new brand.
I conducted a brand voice workshop and then developed an in-depth brand voice and tone document, editorial style guidelines, and a writing examples and best
I built a strong patient community, increasing page likes over 300% and engagement over 500% in three years of writing, art direction, and management.
Original and rewritten copy helps the Rivkin’s new website feel warm; informs and educates visitors; and encourages donations.
With the Information Architecture Institute’s website refresh came a streamlined look, feel, and voice. Working pro bono, I created an editorial style guide emphasizing clarity
For parents of children with growth hormone disorders, I created an email campaign that offered helpful information in a warm, empathetic voice.
Working through agency Venture Arts, I rewrote copy from the landing page we’d used for the beta version of this release and added new feature
Working pro bono, I created an editorial style guide to inform and shape the writing of the IAI’s newly refreshed website.
I created a content strategy, worked on IA, wrote original content, and rewrote or edited existing content for this massive site overhaul.