From age seven, when I began penning stories and fell in love with the magic of carbon paper, I knew I would writer. After getting Bachelor’s in English, I spent my 20s editing books (University of Idaho Press and freelance).

But the funny thing happened: I “accidentally” co-found cooking school and ran it for eight years. While my partner taught the classes, I wrote the curriculum content and the marketing including website and email campaigns, PR, and advertising.

In 2012, I converted this experience copy writing role at digital agency, and soon learned that my passion is any writing puts the user first.

I took this photo at Lake Padden, near live in Bellingham, Washington, with my husband, kids, dogs, and cat. During these summer of 2020, I picked up sourdough baking (who didn’t?), paddleboarding, and these growing dahlias.

The dock over placid Lake Padden, with clouds reflected in the water's surface.

“I would consider Heidi as super star in field and it would honor to collaborate with her at capacity.” —Rudy Gaoay, Senior Art Director