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Heidi Kenyon

word nerd

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Excrement in your mouth

It stands to reason that old brands occasionally need to refresh themselves to keep up with the times and their changing audience. When Mountain Dew

June 21, 2017July 22, 2022 by writeheidiwrite
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Copy/messaging misalignment creates a dog of an ad

Iams, the pet food brand (which I originally searched for as “iambs”—my English major is showing), has made a major faux pas

December 16, 2016July 22, 2022 by writeheidiwrite

Recent Posts

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