I use words to design elegant user experiences, based in research, that drive business goals. I thrive in a collaborative environment, working directly with design, research, and engineering.
Projects & praise
This selected handful of projects and related recommendations should give you an idea of the kind of work I’ve done and the kind of teammate I am. All quotes are from my LinkedIn recommendations.
Most of my pharma marketing work is password protected—if you’d like to see it, let me know.
Getting Started tutorial
MICROSOFT AZURE AI FOUNDRY
For Microsoft Ignite 2024, I created a new tutorial that walks users through the first steps necessary to start building an AI application.
“In a rapidly changing product and org, [Heidi] was able to pivot as needed, keep pace with emerging tech, and connect across disciplines to create consistency, clarity, and even—yes!—delight throughout the user journey.”
—Kristin Courtemanche, Senior Design Manager, Microsoft Azure AI Foundry
Home page re-imagining
MICROSOFT AZURE AI FOUNDRY
For Microsoft Ignite 2024, I was responsible for content strategy and copy for a brand-new signed-out home page experience. The difference between old and new is massive.
“Adept at communicating with empathy, putting customer needs first…Heidi’s exceptional communication skills make complex AI concepts accessible and engaging…”
—Mohit Nair, UX Researcher, Microsoft Azure AI Foundry
First-run experience, chat playground
MICROSOFT AZURE AI FOUNDRY
This teaching bubble tour was the first of several efforts to help Azure AI Foundry users learn how to use the powerful and extremely complex tools at their disposal.
“Heidi could assess a situation…from the 10K foot level down to the 100 foot level, and throughout keeping the user need at the forefront of the work. She has a wealth of knowledge to contribute—beyond her content expertise comes a keen eye for design and strong research acumen.”
—Amy Huang, Lead Strategist, Microsoft Modern Work Customer Co-Innovation
“Legal Coach” Microsoft Word add-in
MICROSOFT MODERN WORK CUSTOMER CO-INNOVATION TEAM
Content design + all related communications for a pilot project with Wolters Kluwer: a Word add-in that surfaces information from Wolters Kluwer’s legal software within a lawyer’s Word document. I also wrote the Microsoft AI for Business blog post about the project. Product screens and additional details are Microsoft Confidential.
“[Heidi] can engage productively at any stage of a project…she is highly collaborative and fun to work with.”
—David Jones, Product Manager, Microsoft (retired)
“Converge” Teams app
MICROSOFT MODERN WORK CUSTOMER CO-INNOVATION TEAM
Content design + all related communications for a pilot project with REI Co-Op: a Teams app to help REI employees maximize their in-person time in our new hybrid work world. I am a named co-inventor on three issued U.S. patents for this work.
“I love the way Heidi and I work together so quickly, we have a really good back-and-forth rapport whether working on UX flows or marketing materials such as websites or newsletters. She always brings good ideas and constructive comments. She’s always willing to lend a hand to anyone who needs it.”
—Jin Young Kim, UX Designer, Microsoft
Microsoft Outlook add-in
MICROSOFT MODERN WORK CUSTOMER CO-INNOVATION TEAM
Content design + all related communications for a pilot project for “Customer Zero” (Microsoft itself): an Outlook add-in that allows meeting organizers to include food with meetings from the meeting invitation. Meeting attendees can choose from a variety of delivery services or restaurants. The app is currently part of the Elite Program (internal testing) at Microsoft. Product screens and additional detail are Microsoft Confidential.
“Heidi is highly creative, a strategic thinker, a problem solver and team player—not to mention a skilled writer.”
—Wende Copfer, Director of Design, Microsoft
“Bali” web app
MICROSOFT RESEARCH FOUNDRY 99
Content strategy, UX and UI writing for a pilot web app aiming to be a personal databank that would allow users to manage their entire digital footprint in one place. Vague info here. This project was mothballed when the Foundry99 team was re-orged to become the Modern Work Customer Co-Innovation team. Product screens and additional detail are Microsoft Confidential.
“Fantastic attention to detail, adaptable, and just great person to work with in general. Highly recommended.”
—Chris Dollar, Senior UX Designer, Microsoft
“Seclūd” microsite & video
MICROSOFT RESEARCH FOUNDRY 99
Website copy, video, and animation design for the product launch of Seclūd, a Microsoft Research project (since mothballed, sadly). Seclūd productized homomorphic encryption, which allows for the performance of mathematical computation on data without having to decrypt it first. Details and screens are Microsoft Confidential.
“The products coming out of [our group], are very technically complex and Heidi really takes the time to understand the problem at hand and make this complexity understandable to the end-user.”
—Brian Levy, Senior UI Designer, Microsoft Research
Office 365 emails
MICROSOFT 365 BRAND STUDIO
For two and a half years, I wrote emails for Office 365, including the Consumer (B2C) and Commercial (B2B) monthly newsletters, which reached a combined audience of >9.7 million users monthly.
“As part of the Relationship Marketing team within the Microsoft 365 marketing group, she excelled at bringing clarity to projects, offering solutions, and delivering engaging email and newsletter copy.”
—Chris Dugovich, Creative Writer, Microsoft
Skype blog posts
MICROSOFT 365 BRAND STUDIO
I wrote number of blog posts for Skype that helped explain new features.
“At Microsoft, Heidi contributed to maintaining quality and consistency in all assignments, which reflected in the overall strength of the brand voice on some of our most important channels.”
—Andres Pacheco, Art Director, Microsoft 365 Brand Studio
“TrendWatch” web app
INTUIT via agency Toolhouse
This QuickBooks widget providing industry sales data was designed to be embedded on an Intuit customer’s website. I collaborated with design and engineering to create a simple, powerful interface with intuitive toggles to manipulate and display the data.
“Heidi is an outstanding writer who approaches each project with a user-centric lens.”
—Megan Hawley, Program Manager, Microsoft
Website redesign
PHONAK via agency Toolhouse
I wrote all original content for the website refresh for this major European hearing aid manufacturer. However, the bulk of my work on this project was the content strategy and information architecture involved in converting 55 different localized sites and scores of product PDFs into one cohesive, useful, usable property.
Patient & HCP emails
MAJOR PHARMACEUTICAL COMPANY via agency Toolhouse
I’ve written dozen of patient- and healthcare professional- facing emails for various pharmaceutical brands. Most of my pharmaceutical work is behind a password. If you’d like to take a look, please get in touch.
“I can honestly say I’ve never worked as well with a copywriter and creative thinker. I always felt safe to throw out any idea, no matter how crazy, knowing she would make it better or at least get a good laugh.”
—Greg deVeer, Owner/Designer, Hubbub Agency
Campaign concepts
DERMTECH via agency EVERSANA
I developed a variety of campaign concepts for a groundbreaking new test for melanoma.
“Heidi pushes creative with strategy always in mind. She would be an invaluable asset to any team or project.”
—Kory Koske, Creative Director, EVERSANA
Landing page A/B tests
FARMSTEAD
In two weeks of rapid iteration and user testing for this Bay-area food delivery startup, I increased home page conversions from 14% to 77%.
Website refresh & print brochure
RIVKIN CENTER FOR OVARIAN CANCER RESEARCH
A complete website rewrite and print campaign for this venerable Seattle research institute that has touched many lives.
“Heidi is one of the most inquisitive copywriters I’ve had the pleasure of working with. She has a built in sense of curiosity and will go the extra mile make sure she understands a topic before writing for it.”
—Nancy Stumvoll, Senior UX Designer (designer on project)
Landing page, video & blog posts
BLUETOOTH
Landing page and video for Bluetooth Developer Studio SDK; ten posts for the Bluetooth blog.
“[Heidi] will look for ways to make your projects even better. She’ll offer thoughtful suggestions or provide options on ways to hone or elevate the work that really goes above and beyond.”
—Deric Jones, Comms Designer, Apple (designer on this project)
Quicken mobile app video
INTUIT via agency Toolhouse
I concepted, storyboarded, and wrote this video introducing the Quicken mobile app and explaining how it works.
“Bring Sound to Life” microsite
PHONAK via agency Toolhouse
I collaborated on content strategy (including conceiving the name) and was responsible for all the copywriting for this microsite devoted to teens with hearing loss.
“How to Hide from Clients” microsite
INTUIT via agency Toolhouse
Possibly the most fun project I’ve ever done, this microsite backwardly promoting QuickBooks Online includes not only silly pages for each of the 50 states but also Intuit’s first-ever Vine videos. I conceived and wrote the site; concepted, wrote, and shot the videos.
Visit the site (you’ll at smile, guaranteed—note that the Vine videos are no longer supported).