Freelance Copywriting & Content Strategy

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8ninths brand voice & tone

I conducted a brand voice workshop and then developed an in-depth brand voice and tone document, editorial style guidelines, and a writing examples and best practices document for this small but nimble VR/MR agency. (more…)

Rivkin Center website

Original and rewritten copy helps the Rivkin's new website feel warm; informs and educates visitors; and encourages donations. (more…)

Information Architecture Institute website

With the Information Architecture Institute's website refresh came a streamlined look, feel, and voice. Working pro bono, I created an editorial style guide emphasizing clarity and brevity, then wrote original copy and rewrote existing copy to bring the whole site up to date. (more…)

Novo Nordisk patient emails

For parents of children with growth hormone disorders, I created an email campaign that offered helpful information in a warm, empathetic voice. (more…)

PhonakPro website refresh

I created a content strategy, worked on IA, wrote original content, and rewrote or edited existing content for this massive site overhaul. (more…)