Freelance Copywriting & Content Strategy

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Information Architecture Institute website

With the Information Architecture Institute's website refresh came a streamlined look, feel, and voice. Working pro bono, I created an editorial style guide emphasizing clarity and brevity, then wrote original copy and rewrote existing copy to bring the whole site up to date. (more…)

Novo Nordisk patient emails

For parents of children with growth hormone disorders, I created an email campaign that offered helpful information in a warm, empathetic voice. (more…)

PhonakPro website refresh

I created a content strategy, worked on IA, wrote original content, and rewrote or edited existing content for this massive site overhaul. (more…)