It feels so good to work on a product that can have a significant, positive effect on patient care.

Client: DermTech Inc. via agency Eversana

Project: Concepts for initial marketing efforts

Timeline: 1 month

Date: April, 2019

DermTech has pioneered an entirely new method of testing for melanoma using gene expression, with the sexy name Pigmented Lesion Assay. Instead of slicing a bit off your mole, your dermatologist would apply adhesive patches to the suspicious area, peel them off, and send them to a lab for testing. I worked with the creative team at healthcare agency Eversana to ideate and create concepts for the first-ever marketing campaign for this new product, to be directed at healthcare professionals. Here are a few of the ideas the client liked.