Sort by category, or just browse. When viewing all, projects are listed chronologically. To read more about a project, first click the down arrow, then click “View Project.”
Improving conversion from 14% to 77% in under two weeks was just the beginning of this exciting, creative project for a San Mateo startup.
With so many social networks available for free, why should AppZocial’s customers pay for one? I set out to explain.
For the first time, Bluetooth wanted their mid-year review available as a web page with interactive features that allowed users to access the information they found most interesting.
To connect a spin-off brand with its parent, I told the story of its inception.
This print flyer was developed for a donor brunch, but needed to be evergreen enough to be useful throughout the year.
Finding new ways to communicate a few messages is a fun challenge, especially when the topic is exotic travel.
I crafted copy that underscores the warm, empathetic, and extremely important messaging of the new website.
I wrote original copy and rewrote existing content to consolidate four older sites into one.
For 8ninths, an agency specializing in virtual and mixed reality applications for business, I immersed myself in their work on three different VR projects to write these detailed case studies.
I conducted a brand voice workshop and then developed an in-depth brand voice and tone document, editorial style guidelines, and a writing examples and best practices document for this small but nimble VR/MR agency.
Working from the branding agency’s new visuals, headlines, and taglines, I wrote original copy for this landing page announcing Bluetooth SIG’s new brand.
To promote its most important fundraising events of the year, YWCA needed copy for web, email, social media, and print applications.
I built a strong patient community, increasing page likes over 300% and engagement over 500% in three years of writing, art direction, and management.
Original and rewritten copy helps the Rivkin’s new website feel warm; informs and educates visitors; and encourages donations.
With the Information Architecture Institute’s website refresh came a streamlined look, feel, and voice. Working pro bono, I created an editorial style guide emphasizing clarity and brevity, then wrote original copy and rewrote existing copy to bring the whole site up to date.
For parents of children with growth hormone disorders, I created an email campaign that offered helpful information in a warm, empathetic voice.
Working pro bono, I created an editorial style guide to inform and shape the writing of the IAI’s newly refreshed website.
I learned a great deal about investment benchmarking to write the script for this video.
I storyboarded and wrote a video explaining the product, and wrote two versions of a landing page detailing features and benefits (for the beta launch and the official release).
To launch this new website based on existing, approved materials, we broke down and reorganized the content to be SEO-friendly and fit within the client’s existing Adobe Web Experience Manager platform and templates.
These six emails were designed to inform and drive traffic to the new website.
I researched and wrote this original website and video directed toward healthcare professionals.
I created a content strategy, worked on IA, wrote original content, and rewrote or edited existing content for this massive site overhaul.
Original copywriting and content strategy for a new website aimed at teens with hearing loss.
Social media strategy, editorial calendar, and copywriting for brand Facebook page.
Everyone’s always telling people what they should do to get more customers, so instead we told the story of how to hide from their potential clients—illustrating just how silly that would be.
This fun video shows product benefits in a unique way—a far cry from a standard product intro video.