Guess we shouldn’t be surprised: Dollar Shave Club is this week’s winner, for excellent use of emojis. “(Translation: We have stocking stuffers.)” The emojis grab
Well, this is awkward. I worked for the Microsoft 365 Brand Studio Team for 2-1/2 years, primarily for Office products, and I really enjoyed it.
When the Le Creuset Star Wars collection was announced earlier this year with a dramatic video, I thought it was a joke, or an article
It stands to reason that old brands occasionally need to refresh themselves to keep up with the times and their changing audience. When Mountain Dew
Remembering WordPerfect makes me feel old, but never having to ever use WordPerfect again makes me feel youthful and free. In the “olden days,” typing
Fun fact about me: I ran a cooking school for eight years. Ever since we closed in 2009, I’ve been trying to write about the
“The AIGA Seattle Changemaker Series unites teams of creative professionals with nonprofits and social change organizations to use design thinking, sustainable frameworks and creative tools
Last year, I returned to skiing for the first time since 2000. Last month, I left the sport again, quite suddenly, with a failure to properly
Last week, I was delighted to accept a six-month contract at Microsoft, as a senior copywriter with the Office Creative Studio, through
Iams, the pet food brand (which I originally searched for as “iambs”—my English major is showing), has made a major faux pas
tl;dr: Get the tools you need to do the job. Even if they make you feel old.
There are a lot of great things about working remotely, but there are trade-offs, too.
In email marketing, personalization has interesting effects. I don’t know about you, but I’m always giving away my email address.
I had a good time at the Seattle Interactive Conference a few weeks ago: got to meet quite a few new people, learned some
So meta: these ads for Amazon are advertising advertising.
This print flyer was developed for a donor brunch, but needed to be evergreen enough to be useful throughout the year.
Finding new ways to communicate a few messages is a fun challenge, especially when the topic is exotic travel.
I crafted copy that underscores the warm, empathetic, and extremely important messaging of the new website.
For 8ninths, an agency specializing in virtual and mixed reality applications for business, I immersed myself in their work on three different VR projects to write
To promote its most important fundraising events of the year, YWCA needed copy for web, email, social media, and print applications.