Heidi Kenyon: Bio
From age seven, when I began penning stories and fell in love with the magic of carbon paper, I knew I would be a writer. After getting my Bachelor’s in English, I spent my 20s editing books (University of Idaho Press and freelance).
But then a funny thing happened: I “accidentally” co-founded a cooking school and ran it for eight years. While my partner taught the classes, I wrote all the curriculum content and did all the marketing, including our website and email campaigns, PR, and advertising.
In 2012, I converted this experience to a copywriting role at a digital agency, where I worked on websites, emails, videos, apps, social media, and some print. Early in 2016, I hung out my own shingle so I can work from home, where I’m constantly inspired by deer traipsing through the yard, hummingbirds flitting in front of my window, and my boisterous and loving family.
“Heidi has a knack for taking very complex issues and distilling them into content that is fresh, engaging, and accessible to everyone.”—Nancy Stumvoll, Senior User Experience Designer
My work process
I don’t like to complete a whole project and turn it in, only to find out that you and I weren’t exactly on the same page. Instead, I prefer to do frequent check-ins to make sure I’m proceeding in the right direction. Some things you might want to know about me:
How I work
- I’m not afraid to ask “stupid” questions if it means I’ll do a better job for you. I’ll embarrass myself, just watch.
- I have thick skin and take feedback very well. I’d much rather you gave a candid opinion or constructive criticism early on. Dish it out, I can take it.
- I’m fast. I don’t waste time, and I won’t waste your money. For hourly work, I bill conservatively; I don’t charge you when I’m thinking about the work in the shower. (Although, if it starts causing me nightmares, that’s a different story! Kidding. I hope.)
- The schedule we set isn’t based only on how long it’s going to take me to do the work; it also incorporates how many other projects I’ve got going on at the same time.
- I’m perfectly happy to take on projects large or small.
Fun facts about my creative process
- My idea-generating tools include mind-mapping, rhyming, playing with alliteration, Googling, and drawing.
- When I get stuck, I start from the end instead of the beginning, or I write in a goofy, inappropriate voice, or I go for a walk. If none of these tactics work, I’m likely to turn back to you for more clarification or direction.
How I improve my work
A few of the things I do to improve the copy I’m writing include:
- Read it aloud. I almost always find things I can fix this way.
- Check it against the list. Passive voice or meaningless descriptors are sneaky, and can sometimes slip in when I’m not looking. I have a list of these pesky problems so I can make sure they’re nonexistent.
- Cut it. Short copy is the most powerful. Imposing a character or word count on something I’ve written always helps me get it tighter and better.
- Sleep on it. I try to never send a deliverable just after I’ve completed it. Coming back to it fresh the next day and seeing it in new light helps me find ways to improve it.
- Ask for feedback. I want to do an excellent job, but only you really know what that is. So I’ll be checking in often.
Copywriting and content strategy rates
I haven’t included my rates here, because they vary too much. Many things affect what a copywriting project is worth, including (but not limited to):
- How much writing/rewriting is involved? (Rewriting is often more time-consuming, actually.)
- How intensive and time-consuming is the project likely to be?
- How many revisions or rewrites are we talking?
- How easy or difficult is it going to be to track down and get the assets I’ll need, or access to the stakeholders, etc.?
- How many meetings that should’ve been emails are we going to have?
- How easy or difficult are you to work with?
- How busy am I with other projects?
- How fun is the project?
I do some projects on an hourly basis; others on a per-project basis, and I’m even open to the right pro bono project. It all starts with a conversation.
Call me. Hire me
I’d love to chat about your project. I’ll happily consult with you on the phone for free. Let’s chat.
P.S. About the photographs
I took all the photos on this site (obviously excluding photos in the work I’ve done).