From age seven, when I began penning stories and fell in love with the magic of carbon paper, I knew I would be a writer. After getting my Bachelor’s in English, I spent my 20s editing books (University of Idaho Press and freelance).

But then a funny thing happened: I “accidentally” co-founded a cooking school and ran it for eight years. While my partner taught the classes, I wrote all the curriculum content and did all the marketing, including our website and email campaigns, PR, and advertising.

In 2012, I converted this experience to a copywriting role at a digital agency, and soon learned that my passion is any writing that puts the user first.

I took this photo at Lake Padden, near where I live in Bellingham, Washington, with my husband, kids, dogs, and cat. During the summer of 2020, I picked up sourdough baking (who didn’t?), paddleboarding, and growing dahlias.

The dock over placid Lake Padden, with clouds reflected in the water's surface.

“I would consider Heidi as a super star in the field and it would be an honor to collaborate with her at any capacity.”—Rudy Gaoay, Senior Art Director