Excrement in your mouth

It stands to reason that old brands occasionally need to refresh themselves to keep up with the times and their changing audience. When Mountain Dew shortened its name and became an action—"Do the Dew!"—that was weird, but okay. When Old Spice started marketing itself to the women who buy mens'…

Losing work is NOT a thing of the past

Remembering WordPerfect makes me feel old, but never having to ever use WordPerfect again makes me feel youthful and free. In the "olden days," typing merrily along (with my copy propped against a steel TypePal copy holder), I might accidentally hit the insert key instead of the delete key. There I'd…