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Heidi Kenyon

Senior UX Content Strategist

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Month: December 2016

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Uncategorized

Copy/messaging misalignment creates a dog of an ad

Iams, the pet food brand (which I originally searched for as “iambs”—my English major is showing), has made a major faux pas

December 16, 2016December 19, 2016 by writeheidiwrite
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Readers are cool.

tl;dr: Get the tools you need to do the job. Even if they make you feel old.

December 2, 2016December 5, 2016 by writeheidiwrite
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Hot, wet, sit-down stand-up

There are a lot of great things about working remotely, but there are trade-offs, too.

December 1, 2016December 5, 2016 by writeheidiwrite
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