Copy/messaging misalignment creates a dog of an ad
Iams, the pet food brand (which I originally searched for as “iambs”—my English major is showing), has made a major faux pas (more…)
Readers are cool.
tl;dr: Get the tools you need to do the job. Even if they make you feel old. (more…)
Hot, wet, sit-down stand-up
There are a lot of great things about working remotely, but there are trade-offs, too. (more…)