Iams, the pet food brand (which I originally searched for as “iambs”—my English major is showing), has made a major faux pas
tl;dr: Get the tools you need to do the job. Even if they make you feel old.
There are a lot of great things about working remotely, but there are trade-offs, too.
In email marketing, personalization has interesting effects. I don’t know about you, but I’m always giving away my email address.
I had a good time at the Seattle Interactive Conference a few weeks ago: got to meet quite a few new people, learned some
So meta: these ads for Amazon are advertising advertising.
This print flyer was developed for a donor brunch, but needed to be evergreen enough to be useful throughout the year.
Finding new ways to communicate a few messages is a fun challenge, especially when the topic is exotic travel.
I crafted copy that underscores the warm, empathetic, and extremely important messaging of the new website.
For 8ninths, an agency specializing in virtual and mixed reality applications for business, I immersed myself in their work on three different VR projects to write
To promote its most important fundraising events of the year, YWCA needed copy for web, email, social media, and print applications.
Working from the branding agency’s new visuals, headlines, and taglines, I wrote original copy for this landing page announcing Bluetooth SIG’s new brand.
I conducted a brand voice workshop and then developed an in-depth brand voice and tone document, editorial style guidelines, and a writing examples and best
I built a strong patient community, increasing page likes over 300% and engagement over 500% in three years of writing, art direction, and management.
Original and rewritten copy helps the Rivkin’s new website feel warm; informs and educates visitors; and encourages donations.
With the Information Architecture Institute’s website refresh came a streamlined look, feel, and voice. Working pro bono, I created an editorial style guide emphasizing clarity