Freelance Copywriting & Content Strategy

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That’s a big miss, ahem, Microsoft.

Well, this is awkward. I worked for the Microsoft 365 Brand Studio Team for 2-1/2 years, primarily for Office products, and I really enjoyed it. So it feels funny to be critical of anything Office is doing with their marketing. But. I have an Office 365 Personal subscription; it's all…

Williams Sonoma’s Marketing Is Frozen in Carbonite

When the Le Creuset Star Wars collection was announced earlier this year with a dramatic video, I thought it was a joke, or an article from The Onion. But it wasn't. It's really a thing. And I want that Han Solo Carbonite Roaster real, real bad. (What food-loving Star Wars fan…

Excrement in your mouth

It stands to reason that old brands occasionally need to refresh themselves to keep up with the times and their changing audience. When Mountain Dew shortened its name and became an action—"Do the Dew!"—that was weird, but okay. When Old Spice started marketing itself to the women who buy mens'…

Losing work is NOT a thing of the past

Remembering WordPerfect makes me feel old, but never having to ever use WordPerfect again makes me feel youthful and free. In the "olden days," typing merrily along (with my copy propped against a steel TypePal copy holder), I might accidentally hit the insert key instead of the delete key. There I'd…

I wrote a book.

Fun fact about me: I ran a cooking school for eight years. Ever since we closed in 2009, I’ve been trying to write about the experience. I’m a writer, right? I should be able to write about something I personally did. It’s not like I have to invent characters or…

Welcome to the Changemaker Series

“The AIGA Seattle Changemaker Series unites teams of creative professionals with nonprofits and social change organizations to use design thinking, sustainable frameworks and creative tools to help advance their mission.” And I’ve been accepted to participate! This year’s cause is supporting immigrants and refugees, an issue that’s increasingly important in…

Writing on wheels

Last year, I returned to skiing for the first time since 2000. Last month, I left the sport again, quite suddenly, with a failure to properly stop (on a run called “Easy Money,” of all things, at Mt. Baker) that resulted in a ruptured anterior cruciate ligament (ACL) and strained medial…

“How well do you know it’s a small, small world?”

  I had a good time at the Seattle Interactive Conference a few weeks ago: got to meet quite a few new people, learned some interesting things, was reminded what I like and don’t like about conferences. One of the best moments was my experience at the Bluetooth booth. (more…)

8ninths case studies

For 8ninths, an agency specializing in virtual and mixed reality applications for business, I immersed myself in their work on three different VR projects to write these detailed case studies.   (more…)

Bluetooth rebrand landing page

Working from the branding agency's new visuals, headlines, and taglines, I wrote original copy for this landing page announcing Bluetooth SIG's new brand. (more…)