_Work_

A few of my favorite projects, and some kind words said about me along the way, to give you an idea of the kind of writer, and the kind of teammate, I am.

All quotes are from my LinkedIn recommendations.

Microsoft Research

Website copy, video, and animation for the product launch of Seclūd, a former Microsoft Research project, now a fully-fledged product.

Visit the site

“The products coming out of [our group] are often very technically complex and Heidi really takes the time to understand the problem at hand and make this complexity understandable to the end-user.”

—Brian Levy, Senior UI Designer, Microsoft Research


Office 365

For two and a half years, I wrote emails for Office 365, including the Consumer (B2C) and Commercial (B2B) monthly newsletters, which reached a combined audience of >9.7 million users.

“As part of our Relationship Marketing team within the Microsoft 365 marketing group, she excelled at bringing clarity to projects, offering solutions, and delivering engaging email and newsletter copy.”

—Chris Dugovich, Creative Writer, Microsoft

“Heidi is an outstanding writer who approaches each project with a user-centric lens.”

—Megan Hawley, Program Manager, Microsoft


Skype

I wrote a number of blog posts for Skype that helped explain new features.

“At Microsoft, Heidi contributed to maintaining quality and consistency in all assignments, which reflected in the overall strength of the brand voice on some of our most important channels.”

—Andres Pacheco, Art Director, Microsoft 365 Brand Studio


Novo Nordisk

I’ve written dozens of patient and healthcare professional -facing emails for various pharmaceutical brands.

“I can honestly say I’ve never worked as well with a copywriter and creative thinker. I always felt safe to throw out any idea, no matter how crazy, knowing she would make it better or at least get a good laugh.”

—Greg deVeer, Owner/Designer, Hubbub Agency (designer on this project)


DermTech

Campaign concepts for a groundbreaking new test for melanoma.

“Heidi pushes creative with strategy always in mind. She would be an invaluable asset to any team or project.”

—Kory Koske, Creative Director, EVERSANA


Farmstead

In two weeks of rapid iteration and user testing, I increased home page conversions from 14% to 77%.


Rivkin Center for Ovarian Cancer Research

A complete website rewrite for this venerable Seattle research institute that has touched so many lives.

“Heidi is one of the most inquisitive copywriters I’ve had the pleasure of working with. She has a built in sense of curiosity and will go the extra mile to make sure she understands a topic before writing for it.”

—Nancy Stumvoll, Senior UX Designer, WatchGuard Technologies (designer on this project)


Bluetooth

Landing page and video for Bluetooth Developer Studio SDK.

Watch the video

“Heidi will look for ways to make your projects even better. She’ll offer thoughtful suggestions or provide options on ways to hone or elevate the work that really goes above and beyond.”

—Deric Jones, Senior Designer, GenUI (designer on this project)


Novo Nordisk

I built a strong patient community on Facebook, increasing page likes over 300% and engagement over 500% in three years of writing, art direction, and management.


Norditropin®

I researched and wrote this branded pharmaceutical website directed toward caregivers and patients with growth hormone disorders. Empathy was key.

View site

“Heidi collaborates well with other creatives and consistently dives deep to learn the murky, complex, or just plain expansive details needed for each domain she is tasked with writing or strategizing about.”

—Linde Husk, Senior UX Designer, Amazon (UX design on this site)


Phonak

I wrote all original content for the website refresh for this European hearing aid manufacturer. However, the bulk of my work was the content strategy and information architecture that went into converting 55 different localized sites and scores of product PDFs into one cohesive, useful, usable property.


“Bring Sound to Life”

I collaborated on content strategy (including conceiving the name) and did all the writing for this microsite devoted to teens with hearing loss, from hearing aid manufacturer Phonak.


Quicken

I concepted, storyboarded, and wrote this video introducing the Quicken mobile app and explaining how it works.

Watch the video


Intuit

Possibly the most fun project I’ve ever done, this microsite backwardly promoting QuickBooks Online includes not only silly pages for each of the 50 states but also Intuit’s first-ever Vine videos. I conceived and wrote the site; concepted, wrote, and shot the videos.

Visit the site (you’ll get a smile, guaranteed)

Intuit "How to Hide from Clients" microsite home page top

See more recommendations on LinkedIn

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